Drawing inspiration from the relaxed Australian lifestyle, the label has grown from a single shopfront in Melbourne to more than 300 stores internationally and an online boutique that ships world-wide. Seed Heritage engages with its customers by offering an unparalleled shopping experience. Our stories are designed to capture the rich history of our brand while reflecting our signature paired back style. Our approach is simple: We believe in great design, high quality products and outstanding customer service.
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From its enduring, ethically produced designs to its exceptional customer service, Seed Heritage embodies its values of integrity and quality — fashion that fits our modern moment and lasts a lifetime. Seed Heritage's values transcends every aspect of the brand — from design and manufacturing to customer service, we are committed to delivering unrivalled experiences at every touch point.


Seed Heritage has evolved and grown alongside their customer — from baby showers to boardroom presentations, picnics to pyjama parties, we have been there for all of life's special moments.

The future belongs to things that grow.